30 Years.

Thousands of Businesses.

One Shared Ambition.

CELEBRATING 30 YEARS OF GREEN TOURISM

“30 years ago I had one idea and a lot of determination, but it’s our members commitment and dedication that I’m constantly impressed by.”

Andrea Nicholas
CEO, Green Tourism

For 30 years, our members have taken practical action to make tourism better. These numbers show the reach of their work and the difference they have made.

8,000

Businesses supported

37

Countries reached

2M

tonnes of CO₂e reduced

5M

litres of water saved

12

destinations supported

400,000

MWh of energy saved

45,000

people trained

£10M

saved by members

Thirty years, built together.

Green Tourism began in 1997 with a clear aim: to help tourism businesses take practical action. Since then, we have grown with our members, adding new standards, support, partnerships and tools as tourism has changed.

1997

Green Tourism launched

2002

Green Business UK established as independent not-for-profit company to deliver certification services and auditing

2020

GreenCheck Portal launched

2025

Carbon Tracker launched

2026

Green Tourism Certified launched

Imagine what we can achieve in the next 30 years!

The industry is changing. Our members are part of why.

8,000

Businesses supported

400,000

MWh of energy saved

37

Countries reached

£10M

saved by members

2M

tonnes of CO₂e reduced

12

destinations supported

45,000

people trained

5M

litres of water saved

Members Voices

“Sustainability is about continuous improvement. Green Tourism has helped us challenge ourselves, celebrate our progress and identify where we can go further.”

Nearly two decades in, ESG runs through everything at Gleneagles — 2,000 native trees planted on the golf course, traceability work with suppliers, and guests given easier sustainable choices.

Read Gleneagles’ story →

Green Tourism member since 2008, Gleneagles

“We don’t want to simply pay lip-service to sustainability; we want to contribute in meaningful ways that make a difference to the surrounding area.”

Since 2007, Britannia has moved from a set of individual initiatives to a measurable ESG framework — cutting chemical cleaning products, deepening community work, and now sharpening the data behind it all.

Read Britannia’s story →

Green Tourism member since 2007, The Royal Yacht Britannia

“Sustainability is something everyone contributes to, rather than something driven by a single department.”

Over 20 years, the Bruntsfield has built sustainability into everyday operations — energy efficiency, waste reduction, responsible sourcing — and, more importantly, into a culture where it’s everyone’s job.

Read the Bruntsfield’s story →

Green Tourism member since 2002, The Bruntsfield Hotel

The experience behind the certification. Our team.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia

Diane Knight
Client Services Director

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia

Lisa Wilson
Sustainable Tourism Assessor
​​​​

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia

Oliver Volland
Business Administrator

The next chapter…

Green Tourism Certified puts 30 years of know-how behind ESG certification for tourism and hospitality. Practical ESG guidance, expert support and independent auditing help your business improve how it operates, and give customers confidence in the sustainability commitments you make.